Lenny "S" Santiago is a man that trusts his instincts. "It was like 1995 and I was working at Bad Boy doing street promotion when I first saw Jay-Z's "In My Lifetime' video," recalls the Bronx native. "That's when I knew I wanted to work with Roc-A-Fella. I knew Jay was going to be big."

It would take a few years before Lenny would see his premonitions come to pass, but there was never any doubt that he would work one Brooklyn's finest MCs. His industry career began in the early 90's doing street promotions for Bad Boy Records and its roster of fresh new talent. After a couple years of putting up posters, handing out fliers and getting vinyl to DJs, Lenny learned all the aspects of promoting an artist from the ground up. During the course of his travels, Lenny kept crossing paths with Roc-A-Fella's head honchos.

"Jay and Dame would always see me promoting at the club and I would tell them I wanted to help them promote Roc-A-Fella," say Lenny. "But they would look at me like, "Yeah, right. You Bad Boy for life.'"

But life has a funny way of throwing curve balls. Despite working with Bad Boy during the height of their success, Lenny was intrigued by the opportunity to spark an even brighter future with Roc-A-Fella. So he took a chance and interviewed with Jay-Z, Dame Dash and Kareem "Biggs" Burke to land a spot at the Roc. "My man at Penalty Records at the time told me that they needed someone to do street promotions," says Lenny. "So I said let me get onboard to show them I'm serious." ......READ MORE

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