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MV Trend: Split Screens

by admin // Wednesday, February 13, 2013 // Upfront // 0 Comments


From Michael Jackson’s iconic music video “Billie Jean” to Lauryn Hill’s “Doo-Woop (That Thing)”, split screen filmmaking has been a staple tool in creating innovative music videos. Now in 2013 k-pop music industry we have been noticing a trend of using split screen in music videos. 

The first to use split screen production in their music video is LeeSSang “Tears” featuring Eugene from THE SEEYA. The music video focuses NS Yoon-G and DMTN’s, formerly known as Dalmatian, Daniel as a couple who have recently broken up and are dealing with the loss.

On a happier note, CLAZZIQUAI PROJECT’s “Love Recipe” focuses on various forms of love. From love between lovers, to family, to friends, the group uses the split screen technique to present thes forms of love as ingredients needed for a love recipe.

Huh Gak continues the trend of using split screen in his music video, “1440”. In the music video the technique is used to connect a pair of lovers as they get ready for their date.

Which music video do you think the split screen technique worked the best in?