In "I can sell liquor like I can sell records" news, my uncle Lenny Kravitz has teamed up with ABSOLUT to launch ABSOLUT KRAVITZ - a new music project which sees Lenny creating an exclusive new track based on his interpretation of the ABSOLUT brand. Oh really EbenGregory, please tell me more.

After getting paid, Kravitz recorded a new song entitled "Breathe", which will be featured in the campaign. Although this collaboration marks ABSOLUT's first collaboration with a musician, the brief given to Kravitz was this: present your personal interpretation of ABSOLUT and its core values.

The result is a track that is a transition from Kravitz's traditional rock and roll to a distinctly dance music sound, with minimal lyrics, a memorable melody and pulsating beat.

Okay EbenGregory enough of you pontificating, let's here from Lenny.

Here's Lenny Kravitz to EbenGregory on teaming with ABSOLUT: ABSOLUT has had a history of working with great artistic people - like Andy Warhol, Tom Ford, Jean Paul Gaultier, Gianni Versace and Kenny Scharf. I thought it would be interesting to do an artistic collaboration like this and be part of that heritage. There's nothing more simple, clear or perfect than the essence of true love. Once I'd felt that, the track just came.

Oh really? I think that once the check got cut, the track just came. Wanna know what else I think?

Here's some fugazi jewelry being dropped by EbenGregory on Lenny Kravitz teaming with ABSOLUT for their ad campaign: Give a man a bottle, and he'll drink for a day. Teach him about ABSOLUT KRAVITZ and he'll drink forever.

Click here to Watch EbenGregory - Lenny Kravitz Teams With ABSOLUT For Ad Campaign