In "You know I'm gonna get this money" news, my main man Diddy finally launched his first fragrance under his Sean John fashion label.

Now you know Diddy doesn't do anything in a small or subtle way. So when the Man of Leisure launched his first fragrance, he did it with sexy ads of himself in bed with two women.

The racy ad seen here featured Diddy in bed with two scantily clad women, which implied the threesome had enjoyed sexual relations. A more clothed version seen here was re-shot for use in stores, although the original showing Combs nearly naked is being used in billboards and magazines.

Here's Diddy to the Associated Press on shooting racy ads for his new fragrance: I had a feeling the ads would catch some people's eyes. But that's because there aren't any other ads with a young black man with fragrances and sexy poses. I'm showing the growth of the world. But sexy poses certainly aren't new to fragrance ads. Those photos were the ones that had that unapologetic attitude I was looking for. I always wanted two models. Everyone takes a picture with one. And I was always going to be the male model. I wanted to give Sarah Jessica Parker, Britney (Spears) and J.Lo a run for their money.

Oh really? And speaking of money, why did you charge $300 for the first set of bottles, which were sold in limited-edition, signed packages.

Here's Diddy to Associated Press on charging $300 a bottle for his new fragrance: Introducing a men's fragrance - a woman's perfume is to come next year - is a natural extension of the growing lifestyle brand, and it's something most heavyweight fashion designers do to get their products into the hands of more people. When people wear Unforgivable, they will have a slice of the Sean Combs' lifestyle by wearing a fragrance he personally created - from the bottle to the actual scent.

The scent, produced in partnership with Estee Lauder's MAC brand, now sells for $55 for 2 1/2 ounces. Guess that $300 price tag didn't go over to well in those test markets.

Btw, Diddy had a party to introduce the new line. Nelly and Ashanti was there, Nas was there, Kelis was there and I would have gone too but my invitation got lost in the mail.

Anyways, I've grown weary of talking about Diddy so enough of the drudgery and since I'm fresh out of second-hand jewelry, I'll holla.

Click here to Watch EbenGregory - Diddy Launches Unforgivable Fragrance