My main man Sean Combs is back in the news again. He just launched Sean by Sean Combs, a new women's fashion collection. The launch party was held last Thursday at Bloomingdales in New York.

The new clothing line is aimed at the urban sophisticated woman who appreciates sleek yet romantic style. The inaugural holiday collection is broken down into three groups: Natural Born Killers, a sexy, stealthy group designed in black and cobalt; Caramel Kiss, romantic group in sultry shades of cream, brown and camel, and Monaco, the resort collection focusing on summery sophisticated colors of tile blue, tangerine, khaki and white.

All three groupings incorporate luxe fabric such as fox fur, cashmere, velvet and silk with a touch of denim and knits. "I want women to come into my world," says Diddy. "I want to show the diversity of this young, fun, sexy, sophisticated woman. This is the woman we aspire to have. This is the woman the Sean John man wants." Combs has chosen actress Penelope Cruz to be the face for the line. She has appeared in a number of print adds with Combs for the new line. The highly anticipated line will be found in fine department stores like Saks Fifth Avenue, Bergdorf Goodman and Bloomingdale's as well as in specialty boutiques.

I'm sure his momma is proud, can't you tell from the picture above? Guess which one his momma and which is Diddy. They both look alike. Diddy's playing games.

Click here to Watch EbenGregory - Diddy Introduces Women's Line