Pronounced en Español as BlastroDos, Blastro2 is a Latin brand that provides music videos and entertainment news for fans to discover Latin artists on an international level, straight from the "Live Music Captial of the World," Austin, Texas. The brand covers all genres and rhythms - from Salsa and Bachata, to Rock en Espanol, Latin Hip Hop, Reggaetón, Electronic/Dance and Regional Mexican music.

Blastro2 is focused on serving audiences in the U.S. and Mexico who enjoy watching music videos and reading news about their favorite artists. The brand emphasizes the cross-border cultural similarities between Mexican and American audiences and delivers extensively to both of them. Blastro2's goal is to be the top pure-play digital media brand for this audience, and being based in Austin, Texas - with its influential digital culture and strong Mexican-American cultural influences - makes it a great place to launch the brand.

Blastro2 is launching with the perfect representative of this cross-cultural mentality. Mexican singer-songwriter-actress Ximena Sariñana made a stop in Austin, Texas, as a part of her U.S. tour. In an exclusive video interview, she spoke with Blastro2 about the release of her first English album and the transition of touring in Mexico versus America. Her music video, "Different," is already a success in the States, and she plans to keep touring throughout Latin America, Mexico, the U.S. and even Japan. Describing the process of breaking through as an artist in the U.S. as opposed to Mexico by touring, Ximena says, "To me, what's been really amazing is that it's actually connected me more with Latinos in general. There are a lot of Latinos in the States. You connect with your own people in a different way." 

Blastro2 is committed to providing its audience with high-quality entertainment. The site's official Facebook page has over 46,000 "likes.” In addition to social media outlets, Blastro2 will work to promote its original video content through Blastro Networks' distribution platform, which reaches over 37 million viewers.