Aziatix at SXSW 2012
As an of Austin TX native, I look forward to SXSW every year. I spend hours going through all the artist listings trying to make decisions about which new acts I should go and check out.
This year one act stuck out like a shining star - Aziatix. In little over one year, they’ve released eight music videos, toured around the world, and won Blastro’s Best New Artist Video award which was voted on by music industry professionals.
Their debut album, “Nocturnal”, made the iTunes top 10 charts, and it gets regular listens in my music player month after month.
Most artists performing at SXSW only get one official showcase slot. What’s unusual about Aziatix’s 2012 SXSW appearance is they were selected to perform two headlining showcases. Impressive, this does not happen very often.
SXSW is about discovering the next new music artists, but the festival is evolving into something grander. The night of the first Aziatix headliner showcase, Bruce Springsteen, Lil Wayne, T.I., B.o.B, and Wale, to name a few, were also performing at venues all within walking distance to each other.
Industry music festivals are a good way to separate the wannabes and pretenders from the new stars. Artists can sometimes face sparse crowds, audiences who are unfamiliar with your music, or uninterested music industry professionals at the showcase. The artists need to step up on the stage and give it all they’ve got. Despite an exhausting long flight in from Korea, Aziatix stepped up and gave an impressive SXSW debut performance.
Aziatix gave memorable performances at their SXSW debut on both nights.
Rob Campanell
Director of Content Programming - Blastro
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