The Weekly Recap is for introducing some of the highlights that we’ve seen this past week in music video releases. This week’s recap is the Battle Between Men.
There has been a few trends in the Kpop industry. Artists have been returning with either pre-releases, double title tracks, or promoting the digital track without a music video. We saw Lee Hyori make her full comeback with her song “Bad Girl”
this week and 2PM has been promoting their double title tracks, “A.D.T.O.Y.”
and “Comeback When You Hear This Song”
VIBE chose the third route, they began promoting “As I’m Getting Older” before the music video came out and has risen to the top of the charts beating their competition who already had music videos out in full force. The reason behind the song’s success is the symbolism of the song reaches out to the hearts of its listeners because the song sings about the longing that gets bigger as a person gets older.
Another veteran comeback is Korean R&B duo, BNR, who returns with "Did Not Say Anything" features the soulful voice of Ann. The music video portrays the moment of a break up between a couple using still shots embedded throughout the video.
Rookie boy band 100% makes a comeback with “Want U Back”. The members return filled with 100% charisma because of their chiseled abs while the music video sets one of the members in a complicated relationship.
This week was the Battle of Men with a battle between the Princes, 2PM, and the Kings, Shinhwa, and the Legends, H.J.g.R who each made a well anticipated comeback recently and are battling it out for number 1. However, the final winner was Shinhwa returning at number 1 with an All Kill on the kpop charts. The longest running idol group in K-pop, Shinhwa, has made a comeback with their 11th album featuring title track, "This Love". The song has a trendy beat that will have listeners grooving along to their 'voguing dance' choreography.
With only week left in May and all of the veterans out in full force, it will be interesting to see who will win All Kill next week.