The Weekly Recap is for introducing some of the highlights that we’ve seen in this past week’s music video releases. This week’s recap is the Artistic Edition.
The beginning of August marks summer coming to an end. However, the heat of the competition has not dwindled with acts such as Ulala Session, Lim Jeong Hee, and Big Star all returning to the scene after long hiatuses. With all of these veterans now in the running for number one it falls down to the artistic aspect of the music video that wins fans over as both veterans and rookies alike return with artistic music videos and straying from the k-pop norm.
2NE1 continues their return with “Do You Love Me”. The song is the work of Teddy, DEE.P, and Lydia, and the lyrics depict the feelings of a girl who has fallen in love and is curious to know how the other person feels about them. Instead of a formal MV with dazzling visuals, the girls decided to tone it down by adding a personal feel through a home-made style video. The girls let their personalities shine as they just simply have fun from a club to a pool to a hotel room.
ZE:A also makes a long awaited return with “Ghost of the Wind”. The group returns more charismatic than ever dressed in white suits for the MV as dramatic elements show the attraction that they had to the female lead.
Rookie band B.A.P continue their string of blockbuster music videos with “Badman”. The boys return as fierce warriors in the blockbuster MV shot in the same filming location as the "Transformers" in Detriot. 100 extras were also brought in to make the point of Bang Yong Guk’s lyrics of pointing out the issues in society that we would be made aware of but just forget.
Last week it was Ailee who, although was suffering a broken ankle, rose to the top of the charts with her strong and charastmatic “U & I”. This week it’s her friends, F(x), who has landed in the number one spot on all of the charts and taking the k-pop scene by storm with their unique but just as addictive song, “Rum Pum Pum Pum”. The pop dance track shows off F(x)'s signature style with crazy colors from head to toe and intricate choreography to emphasize the out of the box song.
It will be interesting to see who comes out on top as the string of artistic music videos reaches an all time high as veterans return with music videos that are out of the typical kpop norm.
Want to see who else came back with an out of the box music video? Check out our playlist
for more artistic videos.