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Fat Joe

Fat Joe is one of the biggest players in hip-hop today - literally and figuratively. The portly Puerto Rican platinum rap star (also known as Fat Joe da Gangsta and Joey Crack) has released eight full-length studio albums to date, most of them on his own personal record label, Terror Squad Entertainment. In addition to his career in the industry, Fat Joe has dabbled in a number of other business ventures, including a New York City barbershop and a fashion line, FJ560. To call Fat Joe anything less than a big deal would be an understatement.

Born Joseph Cartagena in The Bronx, Joe - who takes his nickname "Fat Joe" from a 1930's mafia boss, Joseph Pinzolo - was introduced to hip-hop at an early age by local acts like the Furious Five and 4 1. A talented rhymesmith himself, he earned his stripes performing locally with the NYC Diggin in the Crates Crew (named after the act of digging through secondhand record stores to find records to sample) and with his label partner Big Pun before signing to Relativity Records (Three 6 Mafia, Common) in the early 1990's. Fat Joe released two albums on Relativity (Represent and Jealous One's Envy) before catching the attention of scouts from Atlantic Records, who added Fat Joe and his Terror Squad clique to their roster in 1998.

Joe's next four albums on Atlantic proved to be commercially successful, with his 2001 album Jealous Ones Still Envy (J.O.S.E.) peaking at #2 on the Billboard 200 and moving over 1.2 million copies domestically. Throughout his tenure at Atlantic Fat Joe dropped a number of hits, notable among them "What's Luv?" and "Lean Back". Fat Joe's career during the early 2000's is also notable for his feud with fellow NYC rapper 50 Cent; the pair exchanged a number of diss tracks and almost started a riot at the 2005 MTV Music Video Awards in Miami. The yet-unresolved dispute between Fat Joe and 50 Cent continues to create tension in the hip-hop world today.