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Dem Franchize Boyz

Dem Franchize Boys are a four man hip-hop crew from Atlanta, Georgia. They are widely recognized as being one of the first snap rap groups to draw mainstream attention, along with similar acts like D4L and K-Rab. The snap rap subgenre originated in the Atlanta nightclub circuit; it features drawling, snare drum-laced beats and synthesizer-driven dance grooves punctuated by finger snapping on the part of both the dancers and performers. One of many subgenres in the Southern Rap scene, its sound can be favorably compared to the crunk style of Lil’ Jon and Three 6 Mafia.

The crew consists of four members - Bernard "Jizzal Man" Leverette, Jamall "Pimpin'" Willingham, Maurice "Parlae" Gleaton, and Gerald "Buddie" Tiller - who began rapping together in high school. As the group went off to college, Jamall began producing beats for the group on his laptop. One thing led to another, and the group began making a name for themselves in Atlanta’s underground rap scene. The group was discovered by acclaimed producer Jermaine Dupri, who helped them to release their first record on Universal in 2004.

Their first album Dem Franchise Boys went on to generate two smash hits, "Oh I Think They Like Me" and "White Tee", the song that has been credited with turning the simple white tall tee into a staple of the Southern rap wardrobe. Though these two bouncy and infectious tracks became instant hits, the associated album didn’t sell very well, and as a result the group was dropped from the Universal roster.